Imagine if your rituals worked every time...

Imagine stepping into your circle with certainty instead of doubt. 

Imagine having the clarity to know why a working succeeded — or how to adjust when it faltered. 

Imagine the confidence to design spells and rituals that feel powerful, alive, and reliable. 

That’s what the Principles of Magic deliver: a complete system to make your practice consistent, adaptable, and deeply effective.

• They’ve learned scattered techniques without a structure to hold them. 
• Their results feel unpredictable, leaving them second-guessing themselves. 
• When spells don’t land, they don’t know what to adjust. 

It’s not you. It’s the missing framework.

The Principles of Magic give you the foundation every practitioner needs: 

Video Course – Short, focused lessons that fit into any schedule. 

Workbook – Reflection prompts, spell exercises, journaling space. 

Quick-Win Tools – Checklists, the D20 challenge, troubleshooting guides. 

The Framework – A step-by-step system for designing, testing, and refining your rituals.

Together, these form a repeatable system you can rely on to confidently get results, whether you’re casting a simple candle spell or designing complex workings.

20 principles explained in depth with companion video lessons ($97 value) 

Printable workbook packed with exercises & reflection prompts ($47 value) 

Advanced exercises including D20 Ritual Role Cast ($57 value) 

Advanced Principles Masterclass where Sheena and Taylor walk you through how the principles work together ($97 value)

Total value $297 but available for $97.

I’ve tried other courses before and still feel stuck. How is this class different?

Most courses teach techniques without explaining why they work. The Principles of Magic reveal the 20 universal principles that underlie every magical practice. Once you know them, you can design, adapt, and refine any ritual to get consistent results.

Do I need to be psychic or gifted for this to work?

Not at all. These principles are about process, not special powers. If you can follow steps and stay curious, this works for you, regardless of whether you are just starting to practice magic or have years of experience under your belt. Best of all this class is designed so you'll come away confident and secure in your knowledge of how magic works.

I’m busy. Do I have time for this?

Yes. Each video is under 10 minutes, and the workbook is broken into small, doable exercises. Even 20 minutes a week creates results.

How is Principles of Magic different from How Magic Works?

How Magic Works = the WHY. Principles of Magic = the HOW. Together, they form a complete system for that teaches you the fundamentals of magic and show you how to get consistent results.

Taylor Ellwood and Sheena Witter are devoted to making magic not just inspiring, but reliable. 

Taylor is the author of over 30 books on experimental magic, including the groundbreaking Magical Identity and the Walking with Spirit series series. For more than three decades, he has pushed the edge of occult practice, designing systems that are practical, innovative, and deeply transformative. His work bridges theory and application so magicians can get real-world results.

Sheena is a strategist, ritualist, and integration specialist who weaves shadow work, somatic awareness, and magical craft into a living system of transformation. She guides practitioners, leaders, and visionaries in reclaiming their power and embedding magic in daily life. Her work is where enchantment meets strategy, imagination meets structure. 

Together, they created the Principles of Magic to give practitioners what most never receive: a complete, clear, and living framework for consistent magical results.

The Principles of Magic give you clarity, confidence, and consistency in your practice. Don’t let another ritual feel uncertain. Build your foundation today and get the confident empowerment in knowing your magic works and you get the results you deserve.